Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for collecting data on this website?

The data on this website is processed by the website operator. You can find the operator’s contact details in the legal notice on this website.

How do we collect your data?

Some of your data is collected when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. You can contact us at any time at the address provided in the legal notice with any questions about this or other data protection matters. You also have the right to lodge a complaint with the competent supervisory authority.

You also have the right, under certain circumstances, to request restriction of the processing of your personal data. Details can be found in the privacy policy under “Right to restriction of processing.”

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using cookies and so-called analytics programs. Your browsing behavior is generally analyzed anonymously; it cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your options for objecting can be found in the following privacy policy.

2. Hosting and content delivery networks (CDN)

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact inquiries, metadata and communication data, contract data, contact details, names, website visits, and other data generated through a website.

The hosting provider is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online services securely, quickly and efficiently through a professional provider (Art. 6(1)(f) GDPR).

Our hosting provider will process your data only to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

Conclusion of a data processing agreement

To ensure data processing in compliance with data protection laws, we have concluded a data processing agreement with our hosting provider.

Cloudflare

We use the “Cloudflare” service. The provider is Cloudflare, Inc., 665 3rd St. #200, San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, information is transferred between your browser and our website via Cloudflare’s network. This enables Cloudflare to analyze traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the internet. Cloudflare may also use cookies for this purpose, but only for the purpose described here.

We have concluded a data processing agreement with Cloudflare. Cloudflare is also a certified participant in the “EU-US Privacy Shield Framework.” Cloudflare has undertaken to handle all personal data received from the member states of the European Union (EU) in accordance with the “Privacy Shield Framework.”

Cloudflare is used on the basis of our legitimate interest in providing our website as error-free and secure as possible (Art. 6(1)(f) GDPR).

Further information about security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various items of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this takes place.

Please note that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Information about the controller

The controller responsible for data processing on this website is:

MYBODY LAB GmbH
Lindenstrasse 8
6340 Baar

Book an appointment: Book an appointment now!
Email: info@mybody-x.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, or similar).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw consent already given at any time. An informal notification by email to us is sufficient. The lawfulness of data processing carried out before withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, their place of work, or the place of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done where technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser address bar changing from “http://” to “https://” and by the lock icon in your browser bar.

When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

Encrypted payments on this website

If, after concluding a contract subject to payment, you are required to provide us with your payment data (e.g. account number for direct debit authorization), this data is required to process the payment.

Payments using common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser address bar changing from “http://” to “https://” and by the lock icon in your browser bar.

With encrypted communication, your payment data transmitted to us cannot be read by third parties.

Access, deletion and correction

Under applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as, where applicable, the right to have this data corrected or deleted. You can contact us at any time at the address provided in the legal notice with regard to this and any other questions about personal data.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address provided in the legal notice. The right to restrict processing applies in the following cases:

If you dispute the accuracy of the personal data we have stored about you, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or establish legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
If you have lodged an objection under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. Until it has been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, that data may, apart from being stored, only be processed with your consent or for the establishment, exercise or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

Objection to advertising emails

We hereby object to the use of contact details published to fulfill legal disclosure requirements for sending advertising and informational materials that have not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored on your device temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or displaying videos). Other cookies are used to analyze user behavior or display advertising.

Cookies required to carry out the electronic communication process or to provide certain functions you have requested (e.g. the shopping cart function) are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If corresponding consent has been requested (e.g. consent to store cookies), processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR; consent may be withdrawn at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, exclude the acceptance of cookies in certain cases or in general, and enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited.

If cookies from third-party companies or for analytics purposes are used, we will inform you separately about this in this privacy policy and, where applicable, ask for your consent.

Cookie consent with Borlabs Cookie

Our website uses Borlabs Cookie’s cookie consent technology to obtain your consent to store certain cookies in your browser and to document this consent in compliance with data protection laws. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).

When you visit our website, a Borlabs Cookie is stored in your browser, recording the consents you have given or the withdrawal of those consents. This data is not shared with the provider of Borlabs Cookie.

The data collected will be stored until you request its deletion, delete the Borlabs Cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details about Borlabs Cookie’s data processing can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

The Borlabs Cookie Consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) S. 1 lit. c GDPR.

List of cookies used

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

This data is not combined with data from other sources.

This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in ensuring the technically error-free presentation and optimization of its website - for this purpose, server log files must be collected.

Contact form

If you submit inquiries to us via the contact form, the information you provide in the inquiry form, including the contact details you enter there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your inquiry is related to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling the inquiries submitted to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if this was requested.

The data you enter in the contact form will remain with us until you ask us to delete it, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. after your inquiry has been fully processed). Mandatory statutory provisions - particularly retention periods - remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, we will store and process your inquiry, including all personal data resulting from it (name, inquiry), for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your inquiry is related to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in effectively handling the inquiries submitted to us.

The data you send us through contact inquiries will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory statutory provisions—in particular statutory retention periods—remain unaffected.

Registration on this website

You can register on this website to use additional features. We use the data you enter solely to provide the respective offer or service for which you have registered. All required information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of our services or technically necessary changes, we use the email address provided during registration to notify you.

The data entered during registration is processed for the purpose of carrying out the user relationship established by the registration and, where applicable, initiating further contracts (Art. 6(1)(b) GDPR).

We store the data collected during registration for as long as you are registered on this website, after which it is deleted. Statutory retention periods remain unaffected.

5. Social media

Instagram plugin

This website incorporates features of the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged in to your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This enables Instagram to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how Instagram uses it.

The data is stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the greatest possible visibility on social media. If consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent may be withdrawn at any time.

For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

6. Analytics tools and advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analytics tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising. If the corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent may be withdrawn at any time.

IP Anonymization

We have enabled the IP anonymization feature on this website. This means that your IP address is truncated by Google within member states of the European Union or other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide the website operator with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.

Browser Plugin

You can prevent cookies from being stored by adjusting your browser software settings; however, please note that in this case you may not be able to use all the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), and from processing this data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objecting to data collection

You can prevent Google Analytics from collecting your data by switching the following button to “Off”. An opt-out cookie will be set, preventing your data from being collected on future visits to this website: .

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics. This allows reports to be generated containing information about the age, gender and interests of website visitors. This data comes from Google interest-based advertising and from visitor data provided by third parties. This data cannot be associated with a specific person. You can disable this feature at any time via the ad settings in your Google account or generally prohibit Google Analytics from collecting your data as described in the “Objecting to data collection” section.

Storage Period

Data stored by Google at the user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 26 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse movements, scrolling and clicks. Hotjar can also determine how long you keep your mouse pointer over a particular spot. Hotjar uses this information to create so-called heatmaps, which show which areas of the website visitors prefer to view.

We can also determine how long you stayed on a page and when you left it. We can also determine where you abandoned your entries in a contact form (so-called conversion funnels).

Hotjar can also be used to obtain direct feedback from website visitors. This feature is used to improve the website operator’s online services.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They make our services more user-friendly, effective, and secure. These cookies can be used in particular to determine whether this website has been visited using a particular device or whether Hotjar features have been disabled for the browser in question. Hotjar cookies remain on your device until you delete them.

Hotjar is used and Hotjar cookies are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g. consent to store cookies), processing is carried out solely on the basis of Art. 6(1)(a) GDPR; consent may be withdrawn at any time.

Disable Hotjar

If you want to disable data collection by Hotjar, click the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be disabled separately for each browser and each device.

For more information about Hotjar and the data collected, please see Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy

Data processing agreement

We have concluded a data processing agreement with Hotjar to implement the strict European data protection regulations.

Google Analytics Remarketing

This website uses the Google Analytics Remarketing features in conjunction with the cross-device features of Google Ads and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This feature allows advertising audiences created with Google Analytics Remarketing to be linked to the cross-device features of Google Ads and Google DoubleClick. This makes it possible to display interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g. mobile phone) on another of your devices (e.g. tablet or PC).

If you have given the relevant consent, Google links your web and app browsing history to your Google account for this purpose. This allows the same personalized advertising messages to be shown on any device on which you sign in to your Google account.

To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising; follow this link to do so: https://www.google.com/settings/ads/onweb/.

The data collected in your Google account is combined solely on the basis of your consent, which you can give or withdraw at Google (Art. 6(1)(a) GDPR). For data collection processes that are not combined in your Google account (e.g. because you do not have a Google account or have objected to the combination), data is collected on the basis of Art. 6(1)(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in analyzing website visitors anonymously for advertising purposes.

For further information and Google's privacy policy, please see Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Ads and Google conversion tracking

This website uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google Ads, we use what is known as conversion tracking. When you click on an ad served by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can object to this use by easily disabling the Google conversion tracking cookie in your internet browser’s user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to the storage of cookies), processing is carried out solely on the basis of Art. 6(1)(a) GDPR; consent may be withdrawn at any time.

You can find more information about Google Ads and Google conversion tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

This website uses Facebook's visitor action pixel to measure conversions. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This makes it possible to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, making it possible to link it to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Policy. This allows Facebook to display ads on Facebook pages as well as outside Facebook. We, as the website operator, cannot influence this use of the data.

Facebook Pixel is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If the appropriate consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent may be withdrawn at any time.

You can find more information about protecting your privacy in Facebook’s privacy notices: https://de-de.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.

If you do not have a Facebook account, you can opt out of interest-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No other data is collected, or it is collected only on a voluntary basis. We use this data exclusively to send the requested information and do not disclose it to third parties.

The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may withdraw your consent to the storage of your data and email address and their use to send the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of data processing carried out before the withdrawal remains unaffected.

The data you provide to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. This does not affect data stored by us for other purposes.

After you unsubscribe from the newsletter distribution list, your email address may be stored on a blacklist by us or the newsletter service provider to prevent future mailings. The blacklist data is used only for this purpose and is not combined with other data. This serves both your interests and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). There is no time limit on storage in the blacklist. You can object to this storage if your interests outweigh our legitimate interest.

MailChimp

This website uses MailChimp’s services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it is stored on MailChimp’s servers in the USA.

MailChimp is certified under the “EU-US Privacy Shield.” The “Privacy Shield” is an agreement between the European Union (EU) and the USA intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent via MailChimp, a file contained in the email (a so-called web beacon) connects to MailChimp’s servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. Technical information is also collected (e.g. the time of retrieval, IP address, browser type and operating system). This information cannot be associated with the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to recipients’ interests.

If you do not want MailChimp to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on your consent (Art. 6(1)(a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the withdrawal.

For more information, please see MailChimp’s privacy policy at: https://mailchimp.com/legal/terms/.

Entering into a Data Processing Agreement

We have entered into a so-called “Data Processing Agreement” with MailChimp, requiring MailChimp to protect our customers’ data and not disclose it to third parties.

8. Plugins and tools

Google Web Fonts

This website uses so-called web fonts provided by Google to ensure consistent font display. Google Fonts are installed locally. No connection to Google servers is established.

For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de.

9. eCommerce and payment providers

Processing data (customer and contract data)

We collect, process and use personal data only to the extent necessary to establish, substantively shape or amend the legal relationship (inventory data). This is done on the basis of Art. 6(1)(b) GDPR, which permits the processing of data to fulfill a contract or take pre-contractual measures. We collect, process and use personal data regarding the use of this website (usage data) only to the extent necessary to enable users to use the service or to bill them for it.

The customer data collected will be deleted after the order has been completed or the business relationship has ended. Statutory retention periods remain unaffected.

Data transfer upon conclusion of contracts for online shops, retailers and shipping of goods

We transfer personal data to third parties only when this is necessary to process the contract, for example to the companies responsible for delivering the goods or the credit institution responsible for processing the payment. We do not otherwise transfer data, or do so only if you have expressly consented to the transfer. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data to fulfill a contract or take pre-contractual measures.

Data transfer upon conclusion of contracts for services and digital content

We transfer personal data to third parties only when this is necessary to process the contract, for example to the credit institution responsible for processing the payment.

We do not otherwise transfer data, or do so only if you have expressly consented to the transfer. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data to fulfill a contract or take pre-contractual measures.

Stripe

On this website, we offer payment via Stripe services, among others. The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

For payments via Stripe, your payment data is forwarded to Stripe through an interface on our website to process the payment. You can read more about this in Stripe’s privacy policy at the following link: https://stripe.com/de/privacy.

Your data is transmitted to Stripe on the basis of Art. 6(1)(b) GDPR (performance of a contract) and our legitimate interest in using reliable and secure payment processes (Art. 6(1)(f) GDPR).

PayPal

On this website, we offer payment via PayPal, among other methods. This payment service is provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you select PayPal as your payment method, the payment details you enter will be transmitted to PayPal.

Your data is transmitted to PayPal on the basis of Art. 6(1)(a) GDPR (consent) and Art. 6(1)(b) GDPR (processing for the performance of a contract). You may withdraw your consent to data processing at any time. Withdrawal does not affect the lawfulness of data processing carried out in the past.

Sofortüberweisung

On this website, we offer payment via “Sofortüberweisung”, among other methods. This payment service is provided by Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”).

Using the “Sofortüberweisung” process, we receive payment confirmation from Sofort GmbH in real time and can immediately begin fulfilling our obligations.

If you have chosen the “Sofortüberweisung” payment method, you provide Sofort GmbH with your PIN and a valid TAN, which it can use to log in to your online banking account. After logging in, Sofort GmbH automatically checks your account balance and makes the transfer to us using the TAN you provided. It then promptly sends us confirmation of the transaction. After logging in, your transactions, overdraft credit limit, and the existence and balances of any other accounts are also checked automatically.

In addition to your PIN and TAN, the payment details you enter and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required to process the payment. This data must be transmitted to conclusively verify your identity and prevent fraud.

Your data is transferred to Sofort GmbH on the basis of Art. 6(1)(a) GDPR (consent) and Art. 6(1)(b) GDPR (processing for the performance of a contract). You may withdraw your consent to data processing at any time. Withdrawal does not affect the lawfulness of data processing operations carried out in the past.

For details about payment by instant bank transfer, see the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

Paydirekt

On this website, we offer payment using Paydirekt, among other options. This payment service is provided by Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter “Paydirekt”).

When you pay using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank where you are registered with Paydirekt. In addition to the data required for payment, Paydirekt may collect other data while processing the transaction, such as the delivery address or individual items in the shopping cart.

Paydirekt then authenticates the transaction using the authentication method stored with the bank for this purpose. The payment amount is then transferred from your account to our account. Neither we nor any third parties have access to your account details.

For details about payment with Paydirekt, please refer to Paydirekt's terms and conditions and privacy policy at: https://www.paydirekt.de/agb/index.html.

10. Our social media presence

Data processing by social networks

We maintain publicly accessible profiles on social networks. The social networks we use are listed below.

Social networks such as Facebook, Google+ etc. can generally comprehensively analyze your user behavior when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media profiles triggers numerous data processing operations relevant to data protection. Specifically:

If you are logged in to your social media account and visit our social media presence, the operator of the social media platform may associate this visit with your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media platform. In this case, this data is collected, for example, through cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of social media platforms can create user profiles that record your preferences and interests. This allows interest-based advertising to be shown to you on and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising may be shown on all devices on which you are or have been logged in.

Please also note that we cannot track all processing operations on social media platforms. Depending on the provider, further processing activities may therefore be carried out by the operators of social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.

Legal basis

Our social media pages are intended to ensure as comprehensive an online presence as possible. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6(1)(a) GDPR).

Controller and exercise of rights

When you visit one of our social media pages (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing activities triggered by that visit. You can generally exercise your rights (access, rectification, erasure, restriction of processing, data portability and complaint) both with us and with the operator of the respective social media platform (e.g. Facebook).

Please note that, despite our joint responsibility with the social media platform operators, we do not have comprehensive control over the data processing activities of social media platforms. Our options are largely determined by the company policies of the respective providers.

Storage Period

Data collected directly by us through our social media presence will be deleted from our systems as soon as the purpose for storing it no longer applies, you request that we delete it, you withdraw your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory provisions, in particular retention periods, remain unaffected.

We have no influence over how long your data is stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policies, see below).

Social Networks in Detail

Facebook

We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield.

We have entered into an agreement with Facebook on joint processing (Controller Addendum). This agreement sets out which data processing operations are the responsibility of us or Facebook when you visit our Facebook Page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings yourself in your user account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads.

For details, please see Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Instagram

We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details about how it handles your personal data, please see Instagram’s privacy policy: https://help.instagram.com/519522125107875.