Where does mybody use artificial intelligence?

Because it takes work off our hands that helps no one when we do it manually. An illustration for a guide topic doesn’t need to be photographed elaborately, and a question at 11 p.m. shouldn’t have to wait until the next morning.

Many are, especially the images featuring people and the short video loops. The people in these images aren’t real: they’re recurring characters we create with AI, not customers or employees. You can see real customers in the videos of our customer testimonials. The images are illustrations, not documentation. One thing an AI-generated image must never do: recreate our test kit or suggest a result the test doesn’t provide. Whenever a test kit appears, an AI-generated image shows only plain parts without any printing.

No. Your sample is evaluated in the laboratory according to established procedures, and your report is based on these laboratory results, not generated by a text engine. A member of our team also provides guidance on your results, not a program. Cloé helps you choose the right test beforehand; it replaces neither the laboratory nor the conversation afterward.

A person reviews images on the shop pages one by one, while Cloé operates within fixed technical limits. Someone on our team reviews every new image on the shop pages before it goes live; we don’t publish an image that misrepresents a test or suggests it can do something it cannot. Cloé only answers based on a stored knowledge base about our tests, and the required notices for each test are built right into it, so they cannot be turned off. Claims of healing and diagnoses are prohibited, with or without AI.

Yes, for Cloé and for images and videos. Cloé identifies itself as AI in the conversation, as required by Article 50 of the EU AI Act, so you always know that you’re not chatting with a human. This page serves as the notice for images and videos on the website and is linked in the footer of every page. Since September 2026, advice articles featuring AI-generated people in images have also included a notice in the article.